When it comes to YouTube advertising, you need to make sure that you are utilizing the correct types of ads. If you have the wrong type of ad, it will not only affect how many people see your ad, but it could also negatively impact their experience on the platform.

Different types of YouTube advertising, and each one is designed for a specific purpose. For example, if you are looking to increase your brand’s reach, you should use non-skippable video ads. These videos play before (pre-roll ads) or during (mid-roll ads) YouTube videos and are usually 12 to 20 seconds long.

Deciphering Options: Exploring Different Types of YouTube Advertising

These ads are a great way to increase your brand’s awareness, and they can be used for various purposes including brand recognition, increasing subscriber counts on your YouTube channel, and even generating website traffic or leads. They are the perfect choice for a campaign that has a clear conversion goal.

Another option is to use topic targeting, which works similarly to keyword targeting, except that you can select certain topics that you would like your ad to appear on videos and channels related to those topics. This is another good option for awareness campaigns, but it can be less effective for conversion-focused campaigns. If you are interested in using this ad format, be prepared to have a larger budget than other ad formats because it can be more expensive to stand out against the competition. However, you can optimize costs by developing a strong niche and filtering your audience targeting to reduce your cost-per-thousand-impressions (CPM).