How to Use the Google Ads Keyword Generator Tool
Whether you’re an SEO, PPC, or Content Marketer, Google Ads Keyword Generator Tool (formerly AdWords Keyword Planner) is the free tool that can make your marketing campaigns so much more efficient. With the right knowledge, you can unlock a treasure trove of keyword data to get your ads in front of the people who need them most.
While the Google Ads Keyword Planner can be a useful tool, it can take up a lot of time to navigate and use effectively. It’s no wonder that many marketers struggle with using the tool correctly. This article will break down the key functions of the Google Ads Keyword Planner and help you understand how to leverage it for your own advertising campaigns.
Google Ads Keyword Generator Tool: How to Optimize Your Campaigns
The first step is to enter a seed keyword that is related to your products and services. This can be a broad search term, or it could be a specific product name like ‘brake proportioning valves’ or ‘country music concert tickets’. The next step is to identify the related keywords that are showing up in search results for your seed keyword. This step is important because it can help you identify a list of keywords that are related to your products and services.
This tool will also analyze search volume and competition for these keywords so you can choose the best ones for your campaigns. This is an extremely valuable feature because it can help you save time by not wasting your budget on low-performing keywords that will not deliver the traffic you need for your campaigns. In addition, this tool takes into account different Google match types which can be a crucial aspect of your marketing strategy.