Premium Cannabis at Affordable Prices
Premium Cannabis at Affordable Prices
Cheap Weed Online continues to mature, some brands are focusing on exclusivity and high-end products that offer consumers unique experiences. These “premium” brands often charge higher prices, attracting the attention of discerning cannabis consumers who are willing to pay extra for top-shelf products.
However, the high price tags on premium products can create barriers for some consumers. According to market research, a significant percentage of cannabis consumers identify cost as a factor in their purchasing decisions. This is particularly true for new cannabis customers, who may not be familiar with the pricing structure of dispensaries and how a higher-priced product may differ in quality from its cheaper counterpart.
“How to Order Magic Mushrooms Online in Canada
In these instances, it’s important for dispensaries to educate their new and existing consumer base on the value of premium cannabis products. One way to do this is through the practice of “price anchoring,” which is the notion that consumers will compare a high-priced product with its regular competitor, based on the assumption that those two products are comparable in their value. For example, if a dispensary displays a high-priced flower next to a regularly selling strain of the same potency, that high-priced flower will be perceived as more reasonably priced in the mind of the consumer.
Additionally, many dispensaries will promote their high-priced offerings through sales and discounts, which can also lower the cost of a premium product for consumers. And, for cannabis products that aren’t sold at a discount, loyalty programs can offer significant savings on monthly purchases.