Email verifying is a key component of any modern marketing strategy, and for businesses that operate under CAN-SPAM or GDPR regulations, it is an essential tool. But what exactly does it do, and how can it be used to optimize email outreach and improve email deliverability?

Essentially, email verification is the process of checking that an email address is valid and capable of receiving your messages. This is done by sending a short test email to the address in question and evaluating whether or not the server responds in a timely manner. This is a common way of checking for hard bounces, spam traps, and other potential issues that can result in your emails ending up in the trash.

Email Verifying: Why It’s Crucial for Effective Communication

The process can be performed on an individual basis or in bulk by uploading a list to a validation service. Typically, these services will check each email for syntax, a valid website, and may even do a catch-all check (checking to see if any email addresses in the domain are active).

It is important that marketers perform verification regularly to keep their bounce rates low. Ultimately, it is the best way to protect your reputation and ensure that you are reaching the right people with your messages.